Emerging fashion designer ELPIDA LIVANOU required a clear visual identity to introduce her collection—one that could express its sculptural nature with restraint and intention.

UNLEASHED partnered with UnitedGrey Studio, to develop the brand’s visual language, placing form, texture and silhouette at the center of the imagery. The creative direction was deliberately minimal, allowing the collection to speak for itself. All production was handled in-house, ensuring focus, consistency and full creative control throughout the process.

The outcome was a refined set of visuals that established a strong, distinctive foundation for the brand—positioning the collection with clarity and confidence while supporting an emerging creative voice.

Our scope of work included:

Casting

Art buying

Photo and video production