EXPLICIT POETS required a consistent, high-quality social content system to support its brand presence across the year—balancing efficiency, creative depth and variety.

Working alongside Solid Havas, UNLEASHED led the creative direction and production of the brand’s annual social content. We developed a clear visual language and designed a production strategy that split the budget across three shoots, combining studio-based efficiency with on-location storytelling. From concept to post-production, the process was managed end-to-end to ensure cohesion across all outputs.

The result was a flexible body of social-first content that supported year-long communication, maintained visual consistency and allowed the brand to tell richer stories without compromising production efficiency.

Our scope of work included:

Casting

Art buying

Creative direction

Location scouting

Photography & video production

Post-production