Greek fashion designer SOTIRIS GEORGIOU sought to develop a menswear narrative that extended a personal casting concept into a cohesive, brand-driven story.

UNLEASHED initiated and developed the production, transforming the twin models—originally cast for a separate project—into the foundation of a tailored menswear concept. We conceived the creative direction for both stills and video, managing the entire production in-house from concept to final delivery.

The result was social-first visuals that captured the personality of the collection and provided cohesive, ready-to-publish content across platforms.

Our scope of work included:

Casting

Creative direction

Photo & video production

In-house end-to-end execution